May 02, 2024  
2021-2022 Catalog (Revised Dec 2021) 
    
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2021-2022 Catalog (Revised Dec 2021) [ARCHIVED CATALOG]

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BUS 410 - Marketing Research

Credit Hour(s): 3
Application of the scientific method in solving marketing problems. Topics covered include problem definition, research design, data collection, sampling, and interpretation of marketing information. It is highly recommended that students registering for this course have completed MTH 208 - Introductory Statistics  with Business Applications or ANA 271 - Business Statistics with Statistical Software . 3 Credit(s).
Prerequisite(s): BUS 311 .
Course Session Cycle: SP
Course Yearly Cycle: ODD


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