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May 02, 2024
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BUS 304 - Integrated Marketing Communication & AdvertisingCredit Hour(s): 3
Designed to give the student a solid understanding of advertising as a business, as a marketing tool, and as a creative process. Topics to be covered include the economic and social aspects of advertising, advertising agencies, consumer behavior, marketing research, the creative aspects of advertising, and media types. 3 Credit(s).
Prerequisite(s): ECO 202 .
Course Session Cycle: Fall Semester
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