| |
May 02, 2024
|
|
|
|
|
BUS 311 - Social Media Marketing StrategiesCredit Hour(s): 3
This course approaches Internet marketing from a marketing management perspective. The course looks at the Internet both as a tool to be used in the marketing planning process and as an element of a company’s marketing mix. The course explores how traditional marketing concepts such as market segmentation, research, 4Ps, and relationship marketing are applied using the Internet and other electronic marketing techniques. 3 Credit(s).
Prerequisite(s): ECO 202 .
Course Session Cycle: FASP
Add to Portfolio (opens a new window)
|
|
.png)