BUS 311 - Social Media Marketing Strategies

Credit Hour(s): 3
[SBS] This course approaches Internet marketing from a marketing management perspective. The course looks at the Internet both as a tool to be used in the marketing planning process and as an element of a company’s marketing mix. The course explores how traditional marketing concepts such as market segmentation, research, 4Ps, and relationship marketing are applied using the Internet and other electronic marketing techniques. 3 Credit(s).

This course has been identified in the General Education Curriculum as meeting the Social & Behavior Science [SBS] requirement.
Prerequisite(s): ECO 202 - Principles of Microeconomics
Course Session Cycle: Fall & Spring Semester