BUS 350 - Services Marketing

Credit Hour(s): 3
[SBS] Survey of concepts addressing distinctive marketing problems and opportunities in service industries, as well as current issues and trends in the service sector; includes discussion of strategies for marketing services, emphasizing the distinctive challenges and approaches that make the marketing of services different from marketing manufactured goods. 3 Credit(s). 3 Contact Hour(s).

This course has been identified in the General Education Curriculum as meeting the Social & Behavior Science [SBS] requirement.
Course Session Cycle: Spring Semester
Course Yearly Cycle: Every Year