BUS 353 - Consumer Behavior

Credit Hour(s): 3
By the end of the semester, students should have aquired the basic skills to: Understand major perceptual and judgemental biases, which affect consumer decision making, Develop skills in designing and executing consumer research to address specific marketing questions, and Understand the barious sources of social influence. 3 Credit(s). 3 Contact Hour(s).

Course Session Cycle: Spring Semester
Course Yearly Cycle: Every Year