May 03, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 311 - Marketing

Credit Hour(s): 3
Creating customer value and relationships through understanding the marketplace, target markets, marketing opportunities and the marketing environment. An emphasis is placed on strategy development and decision making regarding the four key elements of the marketing mix-product, pricing, promotion and distribution. 3 Credit(s).
Prerequisite(s): ECO 202 .
Course Session Cycle: FASP


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