Apr 26, 2024  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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ECT 391 - Cultural and Heritage Tourism

Credit Hour(s): 3
An in-depth exploration of tourism to cultural and heritage sites. Local examples of existing culture and heritage sites/destinations will be used as case studies to show the effectiveness of using culture and heritage sights as tools of local economic development, strengthening community, and preserving culture/heritage. Additional topics will include history of culture and heritage tourism, today’s culture and heritage tourism industry, marketing and market segmentation, and designing and programming cultural and heritage tours. 3 Credit(s).
Course Session Cycle: ET


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